JP. Tech lead and product designer from Colombia 🇨🇴, currently based in Bogotá. At Lumu Technologies we're building a groundbreaking cybersecurity product with top industry innovators.
I'm passionate about creating user-friendly products that not only meet business needs but also exceed user expectations. With a keen eye for detail, I constantly strive to push the boundaries of what's possible in my craft and stay at the forefront of the latest trends.
Past & Present
Lumu TechnologiesGrowth PM
2022-Now
Implemented automated data integration with our CRM system and led company-wide growth strategies through a data-driven culture. Developed an efficient internal data analytics platform, generating actionable insights to improve operational efficiency and reduce customer churn.
Lumu TechnologiesUX & UI Tech Lead
2019-2022
Brought in as Lumu Technologies first UX Designer, I established our process, helped create a widely internationally used product, and led the portal through design changes that multiplied its conversion rate.
Universidad de los AndesTechnical Advisor
2020
In a unique partnership between the Colombian Ministry of Health and the best universities in the country, I helped design the application for monitoring covid and non-covid diseases to improve healthcare decision-making in the country.
Belatrix SoftwareInternship
2018-2019
I redesigned a blog-post to improve lead generation and conversion rates. By analyzing data from Google Analytics and Hotjar, I identified design improvements and added CTAs to collect lead data. This enabled identification of key topics for marketing campaigns and landing pages with higher conversion rates, resulting in improved lead generation and conversion rates.